In (0) THE early 1980s, a glib advertising campaign 1 to appear before every Christmas. It featured a beautifully wrapped album and the slogan "Give the Gift of Music". The implication 2 that buying your friends or relations a record was the obvious answer 3 the annual present-choosing dilemma. But as anybody 4 has spent the weeks up to Christmas desperately 5 to fathom the musical preferences of a cousin or sister-in-law 6 tell you, that is simply 7 true. Buy someone the 8 album, and you could enrich their life. Choose badly, though, and your well-meaning gift might end up gathering dust on a forgotten shelf.