For anyone involved in the field, the term 'positive psychology' has (0) BECOME a familiar one in recent years. The term is attached to a movement which seeks to restore 1 are regarded as 'positive' features of human nature, such as happiness, virtues, personal strengths and altruism, 2 their rightful place within the field of psychology. The movement can be seen as a reaction to a perceived over-emphasis on mental illness, 3 the expense of mental health, in the study of psychology. 4 the term positive psychology was actually coined by humanistic psychologist Abraham Maslow as 5 back as 1964, neither the term nor the intellectual approach surrounding it really took 6 until Martin Seligman made it the centrepiece of his presidency of the American Psychological Association in 1998. 7 then, the movement has 8 ground across the USA and beyond, with popular authors, like former New York Times writer Daniel Coleman, playing a major role in fuelling its widespread appeal