Social networks have become so (0) PERVASIVE (PERVADE) that their subtler effects often pass unchallenged, even as the more obvious ones attract constant headlines. Researchers point to several 1NOTICE shifts in user behaviour that have emerged only in the past decade. Platforms deliberately designed to be 2ADDICT exploit our natural hunger for novelty, prompting us to check our phones 3CONSTANT throughout the day. The habit of instant 4COMPARE with carefully chosen highlights from other people's lives can quietly feed feelings of inadequacy and, over time, persistent 5ANXIOUS. Much of what appears to be an authentic glimpse into a friend's day is in fact a 6CURATE performance, edited and filtered with the audience firmly in mind. The longer-term 7PSYCHE effects of these patterns remain under study, but many experts argue that the time has come for stricter public 8REGULATE to protect users who cannot easily protect themselves.