The desktop (0) PUBLISHING (PUBLIC) revolution of the 1980s continues to power and inspire the publishing industry: what began as desktop publishing in 1984 has evolved into what is now 1COMMON referred to, across all forms of modern publishing, as the Digital Revolution. This revolution brought 2IMPROVE to the time and cost with which books were produced and, in just five years, the industry had, 3REVERSE changed, and with it the way books were produced.
However, it can be said that this great innovation came at a price: the general quality standard of printed output was changed 4ACCORDING. Book production at Cambridge University Press, the world's oldest publisher and 5LENGTH continual printer, has evolved with the industry, adapting at its forefront to 6SUCCEED technological shifts throughout a four hundred year manufacturing legacy.
From Johannes Gutenburg's printing press of 1450 to the introduction of phototypesetting in the 1970s, Cambridge University Press strives to remain the vanguard of innovation and content production, 7ANTICIPATE as best it can the near and distant futures of print and 8ELECTRON publication.