Like a wave building far out at sea, the momentum behind 1UNIVERSE available cool fresh water is growing steadily. It is driven by the 2REALISE that the world’s plastic habit must be broken, quickly. It’s reckoned that a million plastic bottles are bought 3WORLD every minute. The 4IMPLY of this number is staggering. It is best expressed in the images of mountains of litter made of this virtually 5DESTRUCTION material piled by the tides on to otherwise deserted beaches in remote corners of the globe. It is an 6NECESSARY disaster. There is no reason why water has to come wrapped in its own 7ENVIRONMENT lethal packaging. Australian cities such as Melbourne have digital maps showing where drinking fountains are available. The choice between income from retail outlets or a low-cost move to help end plastic pollution is 8DOUBT a Hobson’s choice.