Scholars now widely agree that human attention, once an intangible good, has been comprehensively (0) COMMODIFIED (COMMODITY) by the major platforms of the digital age. What users treat as free services are in fact structured marketplaces in which 1ADVERT purchase access to the finite minutes of the day. Every design decision is tuned to maximise 2ENGAGE, with algorithms ruthlessly favouring whichever stimuli keep the eye on the screen. Critics argue that such practices are frankly 3MANIPULATE, exploiting known cognitive weaknesses in ways that would never be tolerated in more heavily regulated sectors. The economic 4MONETISE of outrage and anxiety has become a business model rather than an incidental by-product, and concerns about its 5RATIONAL consequences for public discourse have moved well beyond academic circles. The 6PSYCHE toll on young users is increasingly well documented, and some regulators now speak openly about curbing features whose 7ADDICT design is difficult to deny. Whether meaningful 8INTERVENE is politically possible, however, remains an open question.