The concept of the free market, in (0) WHICH supply and demand determine the allocation of resources, has been the dominant economic model for centuries. At its heart lies the belief that individuals, simply 1 acting in their own self-interest, collectively produce outcomes that benefit society as a whole. Proponents maintain that government intervention does more harm 2 good and that markets should be left to regulate themselves. The financial crisis of 2008, 3, called the entire model into question. Banks once considered too big to fail found 4 on the edge of collapse, and it fell to governments to intervene with rescue packages funded by taxpayers. For many economists, this demonstrated once and for 5 that unregulated markets carry inherent risks. Others argue that the crisis was a failure not of the market 6 but of the regulatory framework that was supposed to oversee it. Whichever view one subscribes 7, there is little doubt that the relationship between governments and markets is far more complex than any single theory can account 8