In cities around the world, a wide range of schemes is being instigated to promote environmental awareness. ‘It’s just as easy to of litter properly as it is to drop it on the streets’ says city councillor Mike Edwards, who has called on the government to mount a concerted campaign to deal with the problem of litter. ‘It’s just a matter of encouraging people to do so as a of course.
Once the habit is ingrained, they won’t even they are doing it. After all, think what we have achieved with recyclable waste in the home. Sorting paper, glass, aluminium and plastic waste and then depositing it in the appropriate container outside is hardly a great chore any more. People have become accustomed to doing this, so it doesn’t to them that they are spending any additional time in the process. Only if they have to carry this waste for some appreciable distance to find a suitable container do they feel they are Most people know they should behave in a responsible way and just need to do so. So a quirky, gimmick might be enough to change behaviour. With this in , the city of Berlin is introducing rubbish bins that say ‘danke’, ‘thank you’ and ‘merci’ – Berlin is a cosmopolitan city – when someone drops an item of rubbish into them. It might just do the trick in this city, too.