The rise of wildlife-watching experiences. Wildlife observation has always proved inspirational for humans, it led Charles Darwin to provide us with a better understanding of how we evolved and it has inspired such everyday innovations as Velcro. US author Peter Matthiessen wrote: ‘The variety of life in nature can be compared to a vast library of unread books, and the plundering of nature is comparable to the random discarding of whole volumes without having opened them and learned from them’.
‘What is interesting is how much people are willing to pay to be in a wilderness environment’, says Julian Matthews, director of Discovery Initiatives, a company which takes people on small-group trips to more than 35 countries. It’s still a small part of the tourism industry but it’s undoubtedly expanding. There are definitely more and more people seeking wildlife experiences now’.
Matthews recognises the contribution that television has made to our knowledge of nature, but he says ‘there’s no way to compare seeing an animal in the wild with watching one on TV. While a filmmaker may spend six months shooting an animal and will get closer to it than you ever will, there’s no greater pleasure than seeing an animal in its own environment. On film, you’re only getting the visuals and the sound. As impressive as they may be, it’s not the real thing.’ And the good thing is that tourists can now watch wildlife ‘live’ while helping to protect it – a concept that comes under the broad label of ‘ecotourism’.
In practice, this means that many tour operators, guided by ethical policies, now use the services of local communities, train local guides and have close ties to conservation projects. Tour operator Rekero, for example, has established its own school – the Koyiaki Guide School and Wilderness Camp – for Maasai people in Kenya.
Conservation organisations have also realised that tourism can help educate people and provide a valuable source of revenue and even manpower. The World Wildlife Fund, for example, runs trips that give donors the chance to see for themselves how their financial aid is assisting conservation projects in the field, and some organisations even allow tourists to take part in research and conservation.
Similarly, Biosphere Expeditions takes about 200 people every year on what its field operations director, Dr Matthias Hammer, calls an ‘adventure with a conscience’. Volunteers can visit six destinations around the world and take part in various activities including snow leopard, wolf and bear surveys and whale and dolphin research.
Of course, going in search of wildlife doesn’t always mean you will find it. That sightings of animals in large wild areas don’t come automatically is a fact of life. Although potentially frustrating, it makes sightings all the more rewarding when they are made. And the opportunity to do something to help both the environment and local people can only add to the experience.