AReviewer A
The companies that were the focus of each programme in the series Inside Business were very different in terms of the nature of their business and the way they operated, but between them, they demonstrated many of the key features that characterize big organizations in the modern world. Each programme focused mostly on the people at the top. The amount of jargon they used is likely to have been too much for many viewers to contend with, and they may well have given up. If they did stick with the series, however, they will have been left in no doubt as to how complex the business of running large organizations is for those charged with doing so. This was clear from what the interviewees said, but the questioning was not probing enough, and they were not asked to explain or justify the sweeping statements they made.