Every (0) GOVERNMENT likes to show itself in the best possible light. In the UK, this has recently been reflected in the 1DRAMA increase in the number of special advisers who have become very 2POWER in the world of politics.
These people are given 3RESPONSIBLE for making sure that all news is good news. In order to do this, it is necessary to build up a good relationship with the newspaper 4EDIT who they want to support them. In this way, the advisers hope to influence the way in which a story will be reported – a practice which many people worry is beginning to reduce the 5FREE of the press.
Advisers also have the task of writing 6MEMORY ‘soundbytes’ for speeches. Now that there is such a wide 7VARY of ways to communicate a message, it is even more important to speak and write 8IMAGINE if you want to get the voters’ attention.