The fashion industry has been slow and unwilling to change the way it works; we’ve known for ten years now that the fashion industry uses child labour, exposes workers to 1DANGER chemicals and often does not respect workers’ basic rights. However, Estethica is 2BEGIN to improve the situation and change the face of fashion. Estethica was launched at London Fashion Week six years ago and is now an important part of the show. It is a place where ethical 3DESIGN and fashion houses have the chance to show their designs to the world of fashion and the results are promising. It is not just about the exclusive end of the fashion market, well-known high street brands are also 4GRADUAL increasing their ranges of ethically produced clothing. To be part of Estethica the rules are clear and strict. 5FIRST farmers and workers must be paid a fair amount of money, and profits from the business are often spent on 6COMMON projects such as schools and hospitals. No child labour is used in the process of making the clothes. All the materials used in the 7PRODUCE of fabrics should be organic, that is produced without the use of artificial chemicals. This is better for the local environment but also safer for workers. An effort is also made to reduce the 8ENVIRONMENT impact of the whole process; transportation is kept to a minimum for example. Fabrics are reused and waste is recycled where possible. And finally working conditions and production methods are valued more highly than cheap clothes.